Dawn Nidy

Portfolio

Personal Health Record for iPad

The problem: Intuit was encouraging innovation in the mobile space through a company-wide challenge to develop iPad applications. Our team decided to tackle a problem that many patients face: having access to their medical data for themselves and their family. Our team also wanted to push the boundaries of mobile web applications by creating an iPad mobile web app that was nearly impossible to tell apart from a native application.

My role: I was the interaction designer and product manager for the PHR (Personal Health Record) application. I created the scenarios to be shown in the demo and the requirements. I collaborated with a visual designer and mobile engineers to create the final demo.

Results: The application won the company-wide award for best non-native iPad application. It was demoed to the entire company at an internal conference and shown at external gallery walks to investors and the media.

Intuit Health Bill Pay

The problem: Paper medical billing is inefficient and ineffective. Many patients do not understand their bills, which leads to inaction. Rougly 30-50% of the amount that patients owe their doctors goes uncollected, and it takes an average of 57 days for them to get paid.

My role: I was the lead designer on this project. I watched patients go through the frustrating task of trying to understand their medical expenses. I also discovered the pain points of the medical billing office by talk to them and watching their workflow. I designed a pilot version to learn how people were using it, then took those learnings to create this design for a broad release. My goal was to design the most clear, friendly, and convenient online bill anyone had ever seen.

Results: This was one of the most successful product launches Intuit has ever done in terms of user satisfaction (measured by Net Promoter score). From the pilot redesign, payment conversion rates increased by 20%. Additionally, patients who use this product pay 18 days faster on average than those who do not.

Intuit Health Bill Pay: Marketing Website

The problem: Intuit needed a way to publicize our new offering and get doctor's offices so excited about the product that they enrolled online.

My role: I was the interaction designer for the website, and I created a good deal of the content, including the "5 Reasons to Get It" which is prominently featured on the website and the print marketing collateral.

Results: The website performed well during usability testing, and continues to be a key component of the marketing and sales strategy.

Blue Shield of California: Website Redesign

The problem: Blue Shield of California needed to redesign their entire public-facing website in order to support new brand guidelines.

My role: I was the lead designer/creative director on this project. I lead a team of agency designers and researchers to help execute the entire site. I provided the agency with style guides, ongoing feedback on their design progress, and oversaw the usability research and insured the findings were incorporated to improve the design.

Results: The final design improved usability (task completion) signficantly over the previous site. The site has apparently served them very well; Blue Shield has made only minor adjustments to the original design since I left in 2007.